Founders

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Building from scratch: banking, first hires, invoicing abroad and staying solvent.

Discussions

The conversations members of this Circle are actually reading.

Anonymous Retail ProfessionalVerified by Velus
Manager6 yearsGlobal
Velus Score 1,737Yesterday

Is TikTok advertising worth it for B2B?

We shifted 30% of our Meta budget to TikTok last quarter. Reach is genuinely cheap and the audience is there, but attribution is a mess and our checkout conversions barely moved. Is anyone getting real revenue out of it locally, or is it awareness only until payment friction gets solved?

AskingStartup ProfessionalsTeam LeadsPeople with 10+ years experience

MarketingPaid SocialPerformanceRetail
Replies2
Anonymous SaaS ProfessionalVerified by Velus
Founder11 yearsGlobal
Velus Score 2,6494h ago

Building a startup in 2026 — what's your biggest challenge?

For us it isn't talent and it isn't the idea. It's banking and getting paid: invoicing clients abroad, moving money in, paying a team partly here and partly outside. We've stitched together a working setup but it took longer than building the product. What's the constraint that actually slows you down day to day?

AskingFoundersExecutivesStartup Professionals

FoundersFoundersOperationsPayments
Replies3
Anonymous SaaS ProfessionalVerified by Velus
Founder9 yearsGlobal
Velus Score 2,475Yesterday

Hiring locally vs remotely?

We can hire a strong senior engineer in an emerging market for what a mid-level costs us in the Gulf. The counter-argument from our investors is retention: the good ones get recruited abroad within two years. My view is that two excellent years beat four average ones, but I'd like to hear from people who've lived through the churn.

AskingFoundersHiring ManagersRecruiters

FoundersHiringRetentionRemote
Replies2