Is TikTok advertising worth it for B2B?
We shifted 30% of our Meta budget to TikTok last quarter. Reach is genuinely cheap and the audience is there, but attribution is a mess and our checkout conversions barely moved. Is anyone getting real revenue out of it locally, or is it awareness only until payment friction gets solved?
AskingStartup ProfessionalsTeam LeadsPeople with 10+ years experience