Best Perspective SelectedStrategy & craft

Is TikTok advertising worth it for B2B?

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Anonymous Retail Professional

Manager6 yearsGlobalVelus Score 1,737

2 min read2 replies

We shifted 30% of our Meta budget to TikTok last quarter. Reach is genuinely cheap and the audience is there, but attribution is a mess and our checkout conversions barely moved. Is anyone getting real revenue out of it locally, or is it awareness only until payment friction gets solved?

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Anonymous FMCG ProfessionalAnsweredLeadership Perspective22h ago

Awareness and consideration, yes. Direct conversion, rarely — unless you accept Whish or OMT at checkout and say so in the creative. Payment trust is the actual funnel step, not the ad.

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Anonymous E-commerce ProfessionalAnsweredStartup Perspective18h ago

Our best performing TikTok creative was a delivery driver filming a normal Tuesday. Cost us nothing and outperformed the produced spot four to one.

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