Every year the "hardest part" seems to shift — used to be fundraising, then hiring, now it feels like it's something else depending on who you ask. For founders building right now: what's actually eating your time and energy this year? Not the pitch-deck answer — the real one.
From professionals who have handled this themselves.
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Distribution, hands down. Building the product got easier with better tooling, but getting in front of the right customers without a huge budget is harder than it was a few years ago.
Staying focused. There are more tools and "must-do" growth tactics than ever, and saying no to most of them is the actual skill.
Retention of early hires. It's a candidate's market again for good people, and losing someone six months in costs more than most founders budget for.