Curious what's actually working right now versus what just looks good on a careers page. Which companies do you think are genuinely doing employer branding well — and what specifically makes it work for them?
From professionals who have handled this themselves.
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Sign up to answerThe ones that let current employees speak in their own voice instead of scripting everything tend to feel the most credible to candidates.
Consistency between what the careers page promises and what people actually post on LinkedIn about working there — that gap is very visible now.
Smaller companies are starting to win on this by being specific about culture instead of generic lines like "we're a family" or "fast-paced" — it filters for the right candidates.